Brand Values Innovation Roadmap ROI 
Think Customers
DECEMBER 13, 2021
In 2020, brands discovered how empathy can drive profitability and win lifetime loyalty, even during trying times. Fast forward to 2022—successful brands who continue to grow, innovate, and advance in the digital space need to answer the question: Are we sticking to the human side of the experience? Who wins with great CX?
CX University
OCTOBER 19, 2017
Paul Segre , the Genesys CEO, says you can’t have exceptional omnichannel products without a focus on innovation and quality. The open market impact was disastrous in brand value, perception, customer experience and trust. Involve customers, partners, and employees in the testing process: Add this to roadmap and delivery.
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