The Need for Customer-Friendly Authentication Alternatives to Vulnerable One-Time Passcodes
CSM Magazine
JUNE 10, 2022
And even these figures are dwarfed by the indirect costs of false declines, negative customer experience, loss of customers and damage to brand reputation. What’s more, 39% of consumers say they will never go back to a merchant that declines a transaction — leading to a significant loss in lifetime customer value.
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