Designing a differentiated B2B experience – a 22 step challenge
ECXO
JUNE 11, 2023
But, many European firms still have a long way to go to reach the levels of CX maturity seen in B2C. But … CX programmes have gained limited traction in a sector that is still working out how to shift to customer-centric business models. How does it align with your customers’ values and needs? This is urgent.
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