Currency Alliance

OCTOBER 12, 2021

Several airlines and hotel groups did win my preference because of their loyalty program. The Norwegian Rewards program, for example is so transparent that I can redeem my value whenever I want by applying the accumulated points to my next purchase. We also make it easier for any customer touchpoint to become loyalty-enabled.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

JUNE 11, 2019

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v]. More money, fewer monies.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

JUNE 16, 2020

Of course, the Awards entrants are only a tiny sample from industries that have hundreds or even thousands or loyalty programs. Loyalty had evolved into a fairly segregated marketing function, but many of this years’ entries were more comprehensive, loyalty-enabled marketing programs. A disloyal generation?

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

SurveySparrow

MARCH 29, 2023

Each of the stages they cross is referred to as a customer touchpoint and can be used to create a delightful experience for your prospective customers. are touchpoints in this stage. Metrics like customer lifetime value (CLV) tells you how much business your customer brings over the course of their association with you.

Customer Journeys 52

Customer Journeys Ecommerce Touchpoint Social Media 52

CustomerSuccessBox

NOVEMBER 16, 2021

CS ensures the customer is at the center of the business strategy of modern B2B SaaS firms. Log every touchpoint that you had. Voice-of-customer (VOC)/customer-engagement program. From nurture campaigns to reward programs, there are myriad ways to increase customer engagement. Be courteous.

Customer Success 52

Customer Success Management Case Study Rewards Programs 52