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Next-Generation Loyalty Marketing (for experts)

Currency Alliance

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98
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Customer loyalty: A guide to building and measuring positive experiences 

delighted

Many times, they’ve developed an emotional relationship with your company (often thanks to a positive customer experience or customer loyalty program) so they’re motivated to maintain that feeling. In particular, it tells you what your average customer is worth to your business throughout the course of the relationship.

Loyalty 88
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Perfecting an Experience: 6 Great Customer Relationship Examples

Ecrion

This is the logic behind loyalty programs, which often give discounts or exclusive offers to customers who have made a certain number of purchases, spent a certain amount of money, etc. Of course, this should come at no cost to them. This will highly depend on the industry you operate in, though.

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10 Sure shot ways to Deliver Good Customer Service

SurveySparrow

With loyalty programs that will make them stay longer with you. The loyalty programs that you devise should be designed in such a way that they keep coming back for more and feel special. Of course, there should be different levels of authority to make decisions. It is wise to keep your current customers happy.

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Travel Sector: How to Build a Winning Loyalty Program

Currency Alliance

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. A world-beating program in travel. Velocity: a leader in modern loyalty.