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The 6 Best Emotional Brand Connections of 2018

Hero Digital

But as products and services continue to emphasize customer satisfaction, the future of brand differentiation will be creating emotional brand experiences. Brand loyalty is at an all-time low, but values-driven connections are tipping the scale for customers across generations. Confidence.

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3 Tips for Retailers to Adapt and Thrive in Uncertain Times

Oracle

Here are 3 broad tips for retailers to adapt and thrive in these extraordinary times. Critical to retailers is the ability to understand their customer cohorts, where to reach them, and how to create value in any given channel. Focus more than ever on the customer. Second, take a look at your app.

Retail 45
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Your Ultimate Guide to Brand Perception

ProProfs Chat

If your customers are not familiar with your brand values or your offerings, they will be hesitant to purchase your products. Hence, having a positive brand image makes it easy to sell your new products. (b) Many brand strategy firms use brand perception surveys to collect feedback from their target audience.

Brands 111