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The 6 Best Emotional Brand Connections of 2018

Hero Digital

Brand loyalty is at an all-time low, but values-driven connections are tipping the scale for customers across generations. Euclid reports that a brand’s alignment with the customer’s personal values is important to 52% of millennials, 48% of Gen X, and 35% of baby boomers. Confidence. Efficiency.

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3 Tips for Retailers to Adapt and Thrive in Uncertain Times

Oracle

Here are 3 broad tips for retailers to adapt and thrive in these extraordinary times. Critical to retailers is the ability to understand their customer cohorts, where to reach them, and how to create value in any given channel. Focus more than ever on the customer. Tighten up your omnichannel strategy. Second, take a look at your app.

Retail 45
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Your Ultimate Guide to Brand Perception

ProProfs Chat

Different Types of Brand Perception. How to improve brand perception? For understanding this, you need to know the different channels of brand perception. Consumers consider different aspects of your brand like quality, value, website responsiveness, values, and so on to form an opinion about your brand. (a)

Brands 111