Remove Airlines Remove Loyalty Programs Remove Multi-Channel Remove Self Service
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Top 6 Loyalty Trends for 2021

Currency Alliance

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

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Loyalty trends 2023: a year of cost-driven innovation

Currency Alliance

During 2023, brands will make it easier for more customers to realize value from loyalty program participation. This will help them engage many more customers – particularly in the mid-to-long tail: previously not seen as a valuable target for loyalty marketing, but now recognized as a leading source of incremental revenue.

Loyalty 52
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Top 6 Loyalty Trends for 2020: digital transformation for an open future

Currency Alliance

Since customers are losing patience with brands that don’t recognize them as people, or enable consistent, multi-channel engagement, this priority remains over-arching in 2020. PSD2, meanwhile, will force open what were once closed loyalty networks, and enable pioneering businesses to prey on any competitor too slow to adapt.

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Avoid This Customer Service Mistake with Matt Dixon

Kustomer

This was a multi-year, probably 10 year plus research effort. If you’re a retailer, a great store experience, if you’re an airline, a great inflight experience, like there are awesome places to delight customers, and you should keep doing that stuff by all means otherwise, what’s the point of being in business, right?

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Podcast: Stop Trying to Delight Your Customers with Matt Dixon

Kustomer

Most companies are stuck in the trap of trying to wow their customers, so Matt Dixon has created four pillars on how to ensure frictionless service. First is channel stickiness. Consumers want to self-serve. They want to be in control and you want them to keep using your digital channels. Matt Dixon: (04:22).