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Loyalty programs: should you issue your own points or miles?

Currency Alliance

This means that loyalty programs are now a more important channel for customer acquisition and retention than ever before. Customer frequency is partly determined by the nature of your business. But the truth is that consumers simply don’t need or want a different loyalty currency for every brand they shop.

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COVID-19 has changed how we do everything – here’s how Conjoint and MaxDiff can help you respond

Qualtrics

Life as we knew it before COVID-19 will take time to return, and even when it does we’re likely to be in a ‘new normal’, as the crisis impacts consumer behaviors going forward. Food and beverage companies, cruise lines, airlines, and hotels are facing some unique challenges as people are forced to stay home. Hospitality.

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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

Asia Miles, the loyalty program of Cathay Pacific airline group, teamed up with Accenture to do just this. The technology was deployed as part of an ‘Unlock More Miles’ campaign with the airline’s dining partners in Hong Kong. Brands leaning on partners to create more value for customers, and for themselves.

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