Lumoa

FEBRUARY 9, 2023

As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Our A to Z Guide to Customer Experience Definitions and Terms covers everything you need to know, from clear definitions of key terms to a comprehensive overview of the topic.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

Oracle

JULY 9, 2018

What kinds of companies come to mind when you think of the world’s most respected brands? How do you suppose those companies became the most respected brands? If you answered “marketing” or “advertising” you’re only partly correct. The complete answer is “customer experience.”

Loyalty 106

Loyalty Brands Customer Experience Advertising 106

Beyond Philosophy

APRIL 4, 2019

It feels like the brand promise they made me in their marketing. . Another example—and cautionary tale—is Aviva insurance brand Norwich Union, an insurance company in the UK. Your brand promise and brand value should be practical. How do your call center employees deliver on a brand value of “red?”

Loyalty 130

Loyalty Brands Insurance Call Center 130

Lumoa

MARCH 20, 2018

We have explained each term and definition and provided lots of extra sources, if you want to dive deep into the topic. Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers.

Net Promoter Score 160

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 160

BirdEye

DECEMBER 26, 2023

An emotional brand experience creates a lasting impression, improving brand recall. Our Natural language processing algorithm, Athena, helps them with keen insights to measure brand salience. Emotional marketing Businesses that evoke a strong emotional response from customers enjoy a high recall value.

Brands 104

Brands Social Media Competitive Advantage Analysis 104

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. Compelling Brand Values: Brand promises drive how the organization treats customers. So let’s start!

Net Promoter Score 286

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 286

BirdEye

FEBRUARY 23, 2024

A company’s external communication shapes its public image and brand reputation through press releases, marketing campaigns, customer service, and investor reports. An enterprise can optimize its external communication by aligning it with its brand values, ensuring consistency and authenticity.

Communication 62

Communication Multi-Channel Culture Social Media 62