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Announcing the CRM waves – and how to use them

Forrester's Customer Insights

billion by 2029, at a CAGR of 12.5%. This second wave CRM is experiencing is aimed at transforming engagement and business outcomes across an enterprise, surpassing its initial remit of increasing front-office productivity. Companies use CRM to support […]. billion in 2022 to $145.79

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Poor Change Management Kills CRM Success — Here Is How To Get It Right

Forrester's Customer Insights

Ready to give up on your CRM deployment? Before you do, you should know: CRM is a huge market. billion by 2029, at a CAGR of 12.5%. Eighty-two percent of enterprises use CRM. It is valued at $63.91 billion today and projected to grow to $145.79 Yet when I surveyed hundreds of business and IT […].

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How to Enhance CX in Retail With Customer Feedback?

SurveySensum

Analyzing customer behavior and adapting your approach accordingly can help re-engage high CLV customers and encourage them to increase their spending with your brand once again. Utilize various channels such as digital advertising, social media, etc to raise visibility and engage potential customers. But how to do that?

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