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Ridesharing: The Millennial Effect

QuestionPro Audience

By 2025, millennials will represent 75% of the workforce and 46% of total US income. The Uber Visa is one such partnership: a no-fee, cash-back card, which has a reward program tailored to millennials. Rideshare companies are capitalizing on this and targeting millennials by partnering with credit card companies.

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Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. Pick ‘n’ Pay’s app enables instant redemptions at checkout[xv].