Remove 2022 Remove Course Remove Loyalty Programs Remove Touchpoint
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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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Loyalty trends for 2022, and imperatives through 2030

Currency Alliance

There certainly are important topics (trends maybe) that are getting a great deal of attention from loyalty marketers, and we will list them below, but knowing what is becoming popular in one part of the world, or in a specific industry, shouldn’t have much influence on what your company should focus on in 2022.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

It’s an environment where shoppers feel understood and valued at every touchpoint. It includes every touchpoint a customer has with the retailer, whether it’s walking into a store, speaking to customer representative or unwrapping the product at home. What sets an exceptional retail customer experience apart?

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Implications of interchange fees for loyalty marketing

Currency Alliance

On 13 th of November 2022, the interchange charges on credit card transactions in New Zealand will be capped at 0.8%. This fee is commonly how financial services brands have funded their loyalty rewards for at least the past decade. Of course, this has happened before in other jurisdictions. down to 0.3% on debit cards.

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11 Retail Customer Experience Strategies To Win Customers

SurveySensum

I love to browse through the different sections, experience new products, sometimes buy items on display and of course, eat their famous meatballs. Well, yes because brands don’t pay attention to all the important touchpoints in a customer’s journey. membership programs on average but actively used a little less than half of those.

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11 Retail Customer Experience Strategies To Win Customers

SurveySensum

I love to browse through the different sections, experience new products, sometimes buy items on display and of course, eat their famous meatballs. Well, yes because brands don’t pay attention to all the important touchpoints in a customer’s journey. membership programs on average but actively used a little less than half of those.

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Loyalty Point Liquidity drives Customer Engagement

Currency Alliance

Unfortunately, the customer loyalty sector has not kept pace. Most loyalty programs still retain largely the same design as 20 years ago. The key to getting customers once again actively involved in loyalty program participation is through providing greater liquidity.

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