Use SMIRC Goals to Define Customer Experience Outcomes
Experience Investigators by 360Connext
AUGUST 19, 2020
For example, when the UI team meets their goal of simplifying the ordering process, it helps the support team reach their goal of limiting wait times. Depending on the feedback systems and metrics you have in place, a measurable version of this could be: Increase Promoters by 5%, as measured by our Net Promoter Score program.
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