Customers Are Watching How You Handle This Crisis
Second to None
APRIL 2, 2020
Do Consumers Trust Your Brand? and China, on brand trust and the COVID-19 pandemic from the 2020 Edelman Trust Barometer found there’s an almost unanimous worldwide belief that brands have a critical role during this trying time. This post is a synopsis of the full article published in AdWeek on March 31, 2020. .
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