Breaking down the walls: Loyalty Magazine Awards 2019
Currency Alliance
JUNE 19, 2019
Vast sums of reward value were issued at a blanket rate of 1-3% – but because many of the points would never be redeemed, the projected cost was considered minimal. Customers who do not benefit from the rewards programs ultimately become skeptical of the brand and perceive zero utility from the points.
Let's personalize your content