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POV: Where Is The New Growth For Restaurants? Your 6-Step Strategy

Strativity

The Post article was on the heels of articles from Restaurant Business (2018) and The New York Times (2017)—both asserting that there may be too many restaurants. This is in comparison to Wendy’s 4% royalty fee. Chick-fil-A is perhaps one of the most admired QSR franchises. Yet Chick-fil-A operators are more than happy to pay it.

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Where is the new growth for restaurants?

Strativity

The Post article was on the heels of articles from Restaurant Business (2018) and The New York Times (2017)—both asserting that there may be too many restaurants. This is in comparison to Wendy’s 4% royalty fee. Chick-fil-A is perhaps one of the most admired QSR franchises. Yet Chick-fil-A operators are more than happy to pay it.

Roadmap 52
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Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. All that said, the program isn’t perfect.