2018 Airlines Rewards Programs ROI 
Currency Alliance
JUNE 11, 2019
A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v].
Currency Alliance
DECEMBER 13, 2018
The Economist, November 2018. Reward programs still have an important part to play in this effort; but they are only part of the picture. The brands we reported on in 2018 have already proven it can be done – but they were only the beginning of a much brighter, more profitable future in loyalty marketing. 2018 saw a 14.2%
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Currency Alliance
FEBRUARY 26, 2019
In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. The most important priorities are: Align with corporate goals: update loyalty program design to support current business objectives. Customer data: maximize ROI. Maximize ROI from Customer Data.
Currency Alliance
NOVEMBER 14, 2019
Airlines will spend a good portion of 2020 proving that their programs are fundamental to minimizing the environmental impact as the industry grows. At the Loyalty Surgery this year, IBM’s Greg Land said that their modern martech trial at Malaysia Airlines performed extremely well, delivering a 43% improvement in ROI.
Currency Alliance
FEBRUARY 10, 2020
Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. All that said, the program isn’t perfect.
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