Currency Alliance

JUNE 11, 2019

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v]. in 2017[vii].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Retently

MARCH 18, 2019

Of course, besides doing that, you also need to track your results. Well, by far the most effective way to measure customer satisfaction and loyalty is via the Net Promoter Score. After all, brands with high customer retention are usually companies with high NPS score. Market Leaders’ NPS Scores. Tesla Customer Retention.

Net Promoter Score 133

Net Promoter Score Omni-Channel Company NPS 133

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. Of course, your strategy cannot be developed in a vacuum. An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. demonstrating environmental responsibility.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

More enlightened marketers, on the other hand, see points as a way to keep score of customer actions at many different touchpoints along complex customer journeys. This effort is a marked improvement. ING’s efforts won them the “Best Loyalty Programme of the Year – Financial Services” prize. ING Direct is one of those brands.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49