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The Customer Lifecycle Attribution Model — One Customer, Many Channels

ENGAGE.cx

The leading system for figuring out what marketing tactics are influencing and driving purchases is multi-touch attribution (MTA), which is shaping up to be one of the most important digital marketing tactics of 2016. By undergoing this process, marketing spend can be derived for each group and channel combination.

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Converse 2022

Uniphore

White Papers. Analyze Analytics and insights from 100% of interactions across all channels. Umesh was globally recognized in 2016 as one of the ten ‘Next Generation Leaders’ by Time Magazine. Ritesh has worked across a wide range of businesses including startup, growth, and multi-billion-dollar enterprises.

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7 Killer Tips for your Travel Site and Call Center to Navigate the Busy Holiday Season with Ease

Bold360

So how can customer support centers within the travel industry better plan for the 2016 holiday season? Provide Multi-Channel (or Better yet, Omni-channel) Support. Each customer has their own individual preference for their preferred channel of support, when dealing with a particular issue.