Remove 2016 Remove Culture Remove Customer Voice Remove Sales
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How to Build a Customer Oriented Culture From the Ground Up

Kayako

When you think about businesses that are known for providing extraordinary customer service like Zappos, Amazon or Chick-Fil-A, they share a common trait. They’re obsessed with their customers. How do you build a customer-oriented culture? Make everyone interact with customers. He actively engages with customers.

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6 Steps to Help You Put Customers at the Center of the Organization, Part 2

CX Journey

It was published on their blog on October 25, 2016. In this second part of a two-part series, I continue detailing some important ways to ensure that your company is putting the customer at the center of all it does. In Part 1 of this two-part series, I left off with Step 3: Outline the Customer Lifecycle. CRM data, and more.

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Bad News for CEOs: You can’t compete your way to superior customer experience

CX University

For a Customer Experience (CX) initiative to succeed, it needs broad support across the organization, and it needs deep, gut-level support within the C-Suite. CX is not like a sales methodology, or a new technology. Designing and starting up a customer-experience transformation, 2016). March 2016. US Census Bureau.

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How Well Do You Know the Six Customer Experience Performance Domains?

CX Journey

This is a modified version of that post, which appeared on their blog on March 30, 2016. The Customer Experience Professionals Association (CXPA) was established in 2011 to support and to advance the customer experience profession, to set standards for the profession, and to increase the visibility of these long-unsung heroes.

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Using Your Employees' Voices to Transform the Customer Experience

CX Journey

It appeared on their blog on January 7, 2016. Fact : Without your employees, you have no customer experience. The linkage between employee experience and customer experience has been proven. So it's important that we listen to employees and find out what's keeping them from being able to delight customers.

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Customer-Centric Marketing: Step-Up Performance

ClearAction

Customer behavior, emotions, actions, input and feedback are used to define marketing mixes without regard for traditional organizational ‘sacred cows’. Test marketing campaigns and messaging with high value customers. Routinely share company results, good and bad, with customer collaborators.”