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5 customer service metrics you need to start tracking regularly

delighted

The same shift towards the customer comes with a newfound need for impeccable customer service. Companies and researchers collect data year-over-year that support the need for a dedicated customer service strategy: – 90% of customers find customer service important when choosing a brand.

Metrics 89
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5 Lessons from Top Brands on Delivering Customer Service

Joe Rawlinson

Furthermore, a research by InfoQuest found that the repurchase rate of a “totally satisfied customer” is between 3 to 10 times higher compared to that of a “somewhat satisfied customer.”. Brands today have more tools and channels that they can utilize to improve their customer service strategies.

Brands 94
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Making Customer Service Faster and Smarter With AI with Omar Pera

Kustomer

Fast forward to 2015, Omar wanted to know the penalty fee for a flight change, and after a terrible customer experience Reply AI was born as an easy way to automate conversations. Omar states, “67% of customers prefer self-service over talking to an agent. … I believe that companies should be focusing on self-serve.”