Case study: Tesco and a consumer champion
Helen Dewdney
SEPTEMBER 4, 2018
On 12 July 2012, Helen Dewdney, The Complaining Cow, wrote only hersecond blog post. It was a post about poor customer service and entitled Tesco – Phillip Clarke is no Sir Terry Leahy. As the blog developed and included more stories of complaints gaining redress and consumer advice, Tesco appeared more and more often.
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