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The Implications of Big-data Marketing: Bigger Than You Think

West Monroe

Across all industries – from utilities to banking and from healthcare to education – organizations are tapping into unprecedented amounts and types of actionable “big data” to understand consumers and drive powerful engagement. Sources: Kosinski et al 2013, Chittaranjan et al 2011, Epp at al 2011. Sources see report.

Data 51
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Small Business Saturday – a boon for local retail stores

Service Untitled

In Hawaii, small businesses make up 98 percent of the 30,000 businesses, and where huge retail establishments can beat prices and offer a wider inventory of products, most consumers still believe in putting money back into their own communities.

Retail 44
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Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. consumer goods (Fitbit). utilities (AGL). fashion (Adidas). various fuel chains.