The Future of Customer Experience Calls Urgently for a Significant Shift
ClearAction
OCTOBER 1, 2018
This is after 10 years — since the 2009 economic downturn — when companies began investing heavily in CXM technologies and teams. Likely, the promise of CXM ROI has been alluring to executives who have asked for quick wins and near-term gains. customers, channel partners, alliances). CXM Status Quo: Pillars (silos).
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