C Space

JANUARY 18, 2021

For nearly a decade, we’ve tracked the connection between companies and customers. What we saw in 2020 was a complex and rapidly changing picture – fluid emotional shifts, driven by economic, political, cultural and environmental uncertainty. One customer put it best when they said: “We are in dire emergency status.

Engagement 116

Engagement Apparel Financial Automotive 116

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Let’s look at a sports analogy for enlightenment. So, what does it mean?

Voice of Customer 62

Voice of Customer B2B Leadership Effort Score 62

ClearAction

OCTOBER 1, 2018

Another example is Temkin Group’s 2018 Customer Experience Competency and Maturity Assessment. This is after 10 years — since the 2009 economic downturn — when companies began investing heavily in CXM technologies and teams. Flowing CXM starts with VoC as the shaper of corporate strategy and culture.

Customer Experience 63

Customer Experience Effort Score ROI Study 63