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CX vs. UX: The Yin and Yang of Customer Loyalty

InteractionMetrics

An e-commerce site with bold checkout buttons and a simple shopping cart icon demonstrates the fundamentals of good UX design. The CX Era The emergence of the Net Promoter Score in 2003 created a simplified system of brand “detractors” and brand “promoters” who rank a company on a scale of 0 to 10.

Loyalty 52
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Top 20 Books Every Customer Experience Professional Needs to Read Now

Chattermill

Whether you work in marketing, sales, support, engineering or product, if you want to become a master of your craft and deliver a great experience for customers, here’s our advice for getting an edge: Read books. in 2000 to over $1 billion in 2008 by focusing relentlessly on customer success. Customer Experience Books.

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Customer Lifetime Value: A Guide to the Northstar Revenue Metric

Wootric CX Blog

But the technical definition doesn’t cover the magic that’s actually in CLV – as a metric and as a mission for a digital marketplace, an e-commerce site, and SaaS businesses. Should I invest more money into customer experience (CX), customer support, or customer success right now? What can (or should) I automate?

Metrics 52
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Top 30 SaaS Companies in India

SmartKarrot

Found by Abhijit Pattanaik in 2016, Playtonia is an e-sports platform technology company that helps online gamers connect and develop communities. The SaaS company arranges and promotes a variety of e-sports leagues for gamers. Capillary Technologies was founded in 2008 by Ajay Modani, Aneesh Reddy, and Krishna Mehra.

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