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CCO Forum 2017: Why you need a Chief Customer Officer

Customer Bliss

We had the privilege of interviewing the pioneer of the Chief Customer Officer (CCO) role, Jeanne Bliss who held the first ever CCO role at Lands’ End, Microsoft, Coldwell Banker and Allstate Corporations. Corinium: How would you describe the evolution/progression of the Customer Experience in the last 12 to 18 months?

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Top women CXOs

CloudCherry

Jeanne is the author of the famous book, “Chief Customer Officer” (Jossey-Bass, 2006). The book was the first and one of its kind, at the time, to address the role of a customer leadership executive. It soon became a bestseller and has been translated into eight languages. Jeannie Walters.

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The Financial Imperative of Best in Class Service

CSM Magazine

In recent years, increasing competition and the advent of new technologies have given rise to growing customer expectations, meaning the importance of customer service in business is more important than ever. New technology such as text analytics is also supporting these customer-centric people in their challenge.

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The Power the Ultimate Question

Horizon CX

His research was then fully published in 2006 in a milestone book titled The Ultimate Question and revised and expanded even further in his follow-up publication in 2011 titled The Ultimate Question 2.0. 50%+ said NPS was the primary loyalty metric in use today among B2B voice-of-the-customer programs. 25% said it was not.