article thumbnail

ROI and the Secure Customer Index (SCI)

Horizon CX

The head of sales and marketing and the head of services aligned with all the reasons why Customer Satisfaction and Loyalty had to be the company’s number one operating pillar. Our stated business case that quarterly objectives were less likely to be achieved without taking care of customers drew nods but little change in perspective.

ROI 130
article thumbnail

Comprehensive Guide to Lead Generation

Magellan Solutions

This can result in increased lead creation, higher conversion rates, and a positive return on investment for your company. To boost customer engagement and grow your client’s base, their personnel go through months of cross-training in telemarketing, sales lead generation, and demand development.