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How to Build and Maintain Digital Customer Relationships

Provide Support

When people have a less-than-favorable online experience, they fault the company immediately. In today’s digital generation it’s no secret that customers have very little patience when it comes to waiting for a response from a company. What steps does your company take to ensure great digital experience for your customers?

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Relationship vs Transactional Surveys for Measuring the Customer Experience

delighted

They ask customers to rate you based on their overall experience rather than on a specific product or service. The NPS system , created by Fred Reichheld from Bain & Company in 2003, uses a simple, standard question to measure customer loyalty and advocacy: How likely are you to recommend [company] to a friend?

Survey 59
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article thumbnail

Relationship vs Transactional Surveys for Measuring the Customer Experience

delighted

They ask customers to rate you based on their overall experience rather than on a specific product or service. The NPS system , created by Fred Reichheld from Bain & Company in 2003, uses a simple, standard question to measure customer loyalty and advocacy: How likely are you to recommend [company] to a friend?

Survey 40
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Net Promoter Score® 101: The Complete Guide

Lumoa

According to the same research, at least 66% of customers trust other consumer opinions posted online and according to another research , 58% of consumers said they have recently (within the past five years) began leaving more and more online reviews based upon customer service. The Net Promoter: what is it?