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Jobs-To-Be-Done: A Lens To Keep Journeys Customer-Focused

Kerry Bodine

We’re often asked how the framework of customer jobs-to-be-done fits with the methodology of customer journey mapping. In other words: Ask not what your customers are doing with you. Instead, ask what your customers are trying to do, period. Your organization is the means by which your customers are achieving an end.

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The Ultimate Customer Service KPI?

Steve DiGioia

One of the Top 30 customer service experts in the world, Steve Curtin provides today’s guest post. NPS is a customer loyalty metric created by Fred Reicheld, Bain & Company and Satmetrix in 2003. Here’s why I like NPS so much as a KPI of customer service quality: Credibility. Thanks Steve! Click to find out how.

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5 Top Customer Service Articles For the Week of April 30, 2018

ShepHyken

Each week I read a number of customer service and customer experience articles from various resources. 16 Statistics Showing Data’s Influence on Customer Experience by Tricia Morriss. My Comment: Data and personalization ate HOT topics in marketing and customer experience. Here are my top five picks from last week.

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The ultimate customer service KPI?

Customer Enthusiast

NPS is a customer loyalty metric created by Fred Reicheld, Bain & Company and Satmetrix in 2003. Essentially, it identifies customers as being Promoters, Passives or Detractors of an organization, company or brand based on their likelihood to recommend it to others. Don’t settle for ordinary. Choose extraordinary.