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Relationship vs Transactional Surveys for Measuring the Customer Experience

delighted

You’ve done the hard work and earned your customer’s attention, but do you know how loyal they are to your brand or how engaged they are in your business? They ask customers to rate you based on their overall experience rather than on a specific product or service. Do you know why some customers tend to stay while others go?

Survey 56
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Relationship vs Transactional Surveys for Measuring the Customer Experience

delighted

You’ve done the hard work and earned your customer’s attention, but do you know how loyal they are to your brand or how engaged they are in your business? They ask customers to rate you based on their overall experience rather than on a specific product or service. Do you know why some customers tend to stay while others go?

Survey 40
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Net Promoter Score® 101: The Complete Guide

Lumoa

The Net Promoter Score (or NPS) was designed by Fred Reichheld in 2003 to measure loyalty. That time, customer experience management was still unknown to the most of the business doers. “ NPS has been a good metric to benchmark and help brands understand the overall outcome of their experience.