The Need for Customer Experience is Based on Science Not Myth
Natalie Petouhof
JULY 26, 2016
Brands must recognize that customers’ hardwiring of the brain’s and their neurological desire for flow and easy of use as part of the cost of doing business. With the word-of-mouth social networks provide, brands need to heed the seriousness of differentiating their brand’s customer experience or be left in the dust.
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