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The Need for Customer Experience is Based on Science Not Myth

Natalie Petouhof

i] The Concept of Flow: Handbook of Positive Psychology, Nakamura, J. [i] Dual-task interference in simple tasks: Data and theory. Pashler, Harold Psychological Bulletin, Vol. 116(2), Sep 1994, 220-244. and Csikszentmihayi, M.