Remove 2001 Remove Customer Experience Management Remove Interaction Remove Voice of Customer
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It’s all about context stupid! Why most businesses fail to take this into account

Beyond Philosophy

However, understanding the context in which your customer has your experience is critical to your customer strategy. When I started working in Customer Experience in 2001, people hadn’t thought about the experience economy, the customer experience, or anything else in this area.

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CX Secrets: The Importance of Aligning CX with Marketing

PeopleMetrics

Today we're talking about your advertising and marketing versus your customer experience, and the importance of making sure that the experience being advertised to your customers is consistent with what your customers actually experience when interacting with your brand. More #CXSecrets.

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Customer-Centric Voice of the Customer

ClearAction

Customer-centric voice of the customer may seem automatic: it’s the customer’s voice, so isn’t it automatically customer-centric? “Centric” means “being at the center”, and if your voice-of-customer is asking about you, then it’s not really asking about them.