CX Secrets: The Importance of Aligning CX with Marketing
PeopleMetrics
FEBRUARY 21, 2018
If you're in multiple channels (which most brands are), the website experience should be consistent with the in-person experience should be consistent with the contact center experience, and so on. Customers will not be happy, they won't come back, and you won't get the ROI from your Voice of Customer program. More #CXSecrets.
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