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How to Gain Leadership Buy-In for VoC. HINT: Show Them The $$$

PeopleMetrics

For almost any initiative in business, the way to convince leadership to invest is to show them a return on investment (ROI). 2016) that provides compelling ROI evidence that CX matters, including the ability to charge a higher price when you deliver a better customer experience. Look inside at CLV to determine ROI.

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10 Best Marketing Automation Software to Look for in 2020

SurveySparrow

The marketing automation tool, Pardot , allows the sales and marketing teams to collaborate effectively in order to find leads, close more deals and procure a high ROI. Mailchimp, since its launch in 2001, continues to impress its large clientele with its seamless integrations and excellent features. Pricing: Starts at $9.99.

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Do You Need a Survey Tool or a VoC Partner?

PeopleMetrics

The CX story you tell executives must reinforce the program’s ROI. If this step is not taken, ROI will be more difficult to prove in the future, and the program will become little more than a data collection exercise. And be specific. How many customers has the VoC program saved? How many positive social reviews has it generated?

Tools 60
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CX Secrets: The Importance of Aligning CX with Marketing

PeopleMetrics

Customers will not be happy, they won't come back, and you won't get the ROI from your Voice of Customer program. Sean McDade founded PeopleMetrics in 2001 and he is the architect of the company’s customer experience management (CEM) software platform. More #CXSecrets. As CEO, he guides the company’s vision and strategy.

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ANNOUNCING Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold

PeopleMetrics

These easy-to-use best practices provide CX leaders with the tools needed to build exemplary Voice of Customer programs that deliver ROI, turning customer feedback into gold. Listen or Die is a culmination of my 20+ years of CX experience boiled down into 40 quick lessons. Listen or Die provides some great advice for closing the gap.".

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Closing the Loop on Alerts Provides Immediate ROI. Get It Right!

PeopleMetrics

Closing the loop arguably drives the greatest ROI with VoC programs. Resolving Issues = ROI. He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. With real human conversations happening between the company and the customer, issues can be resolved.

ROI 83
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Making the Business Case for Security

Customer Interactions

The date September 11, 2001 is not only a day that lives in infamy, it represents the high water mark for the corporate security industry. Companies rushed to hire marquee security directors or increase the profile and cache of their incumbent CSOs. They issued mandates to rebuild or dramatically enhance their security organizations.