How to Gain Leadership Buy-In for VoC. HINT: Show Them The $$$
PeopleMetrics
AUGUST 7, 2019
For almost any initiative in business, the way to convince leadership to invest is to show them a return on investment (ROI). 2016) that provides compelling ROI evidence that CX matters, including the ability to charge a higher price when you deliver a better customer experience. Look inside at CLV to determine ROI.
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