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Mapping Customer Journeys Through a Systems Lens

Horizon CX

A program with a goal such as that can only last so long until the question of return on investment (ROI) arises and it can be proven that a higher NPS score has a direct correlation to improved business outcomes. This is enabled by having a “big-picture” orientation which is called systems thinking.

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Top 15+ Marketing KPIs to track in 2023

BirdEye

Some standard marketing KPI examples are leads, revenue, return on investment, etc. It is also possible that a lead had more than one touchpoint before becoming a customer. If that is the case for your business, make sure to use a tool that can measure multi-touchpoint revenue attribution. So what should you look out for?

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46 Customer Experience Pros Share the Biggest Mistakes Companies Make in Evaluating and Purchasing Customer Experience Software

Bold360

One of the main reasons CX software systems don’t have the impact that was expected comes down to one aspect: its adoption (or lack or adoption) within the business. Adoption among the operators using the system is absolutely essential in making the software work for the business. Assuming the average employee will spend 37.5