InMoment XI
OCTOBER 12, 2022
A lot of folks believe that voice of customer (VoC) programs and market research mean the same thing—but they’re actually quite different! Breaking Down the Difference Between Voice of Customer & Market Research. What Is the Definition of Voice of Customer (VoC)?
InMoment XI
NOVEMBER 2, 2021
Customer Acquisition Customer Retention Cross-sell & Upsell Cost Reduction. #1: 1: Customer Acquisition. A well-built voice of customer (VoC) program enables organizations to anticipate what new customers are seeking in a brand and thus be ahead of the curve.
Comm100
APRIL 26, 2020
The Effortless Experience ” has a very compelling section on this and demonstrates how typical customer service interactions are far more likely to generate disloyalty versus loyalty. As CX professionals, we want to design experiences that are so good, it will lessen our dependence on traditional Customer Service.
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