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Marketing predictions CMOs need to consider in 2018

Alida

Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. This means brands must invest heavily in the underlying technology as well as architecture, talent and process. CMOs become customer-obsessed. CX goes mobile.

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Customer loyalty and brand protection define commerce in 2020

LoyaltyPlus

These include the aviation and tourism sectors, healthcare sectors that are under relentless pressure and retail, manufacturing, among many others. LoyaltyPlus believes one of the main aspects to emerge from this global health crisis is that loyalty programs will evolve to match a very different trading environment.

Loyalty 52
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Customer loyalty and brand protection define commerce in 2020

LoyaltyPlus

These include the aviation and tourism sectors, healthcare sectors that are under relentless pressure and retail, manufacturing, among many others. LoyaltyPlus believes one of the main aspects to emerge from this global health crisis is that loyalty programs will evolve to match a very different trading environment.

Loyalty 52