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Marketing predictions CMOs need to consider in 2018

Alida

And although fads come and go—think unicorn hair and frappuccinos—there are some trends that will stick in the coming year and affect how businesses interact with customers. But Forrester says marketers need a deeper understanding of how consumers are interacting with brands with mobile devices, including the role of voice activation.

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Customer loyalty and brand protection define commerce in 2020

LoyaltyPlus

These include the aviation and tourism sectors, healthcare sectors that are under relentless pressure and retail, manufacturing, among many others. LoyaltyPlus believes one of the main aspects to emerge from this global health crisis is that loyalty programs will evolve to match a very different trading environment.

Loyalty 52
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Customer loyalty and brand protection define commerce in 2020

LoyaltyPlus

These include the aviation and tourism sectors, healthcare sectors that are under relentless pressure and retail, manufacturing, among many others. LoyaltyPlus believes one of the main aspects to emerge from this global health crisis is that loyalty programs will evolve to match a very different trading environment.

Loyalty 52