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5 Top Customer Service Articles of the Week 12-26-2022

ShepHyken

However, focusing solely on prospective customers can lead to excessive cash burn, which can rapidly jeopardize a company’s financial situation. Beyond Discounts: The New Rules for Today’s Top Loyalty Programs by Charlie Casey. My Comment: If you think that customer loyalty programs are about discounts and points, think again.

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How Can Big Data Improve Customer Experience?

SurveySparrow

Financial Services: It’s used to detect fraud, assess credit risk, and provide personalized financial advice. It’s like having a tech guru on standby, ensuring a smooth online experience. Big data helps create these bespoke experiences.

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Where Is Gamification Going? Some ‘New Rules’; Or, Stated Another Way….

Beyond Philosophy

…just how jaded and seeking for social interaction have customers become, in their relationships with vendors and their loyalty and engagement programs, that experiences need to always be fun and inclusive? Combine both offline and online experiences, where virtual and in-person activities can be worked into gaming.

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6 Ways to Improve Omnichannel Customer Experience

Lumoa

You can build engagement by hosting social media contests, creating an in-store loyalty program, or simply asking customers to like their favorite posts from your brand. Chase Bank , a commercial banking company by JP Morgan, has an optimized website and a smartphone app to assist consumers with financial services.