Remove Effort Score Remove Gamification Remove Loyalty Programs Remove Reference
article thumbnail

A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

B2C Customer Experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company. Brand experience is a very close concept to customer experience, except the latter, refers to how customers reflect on your company.

article thumbnail

Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected?

Currency Alliance

So in the context of the gongs now having been handed down, here’s a look out over loyalty marketing landscape: what makes a winning program now, and what new surprises might be in store for 2019. In the attention economy, the mind of the modern consumer is hardwired for instant gratification – often at zero effort.

Loyalty 45
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

40 Best Customer Service Books We’d Recommend to Support Operators

ProProfs Chat

It’s not the amount of knowledge you are willing to offer, but the efforts you wish to take to keep your customers satisfied and loyal to your brand. Create better customer loyalty programs. Increase customer satisfaction score. Loyalty 3.0: Theodore Roosevelt. Understand your team members better. Hug Your Haters.

article thumbnail

Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. Points are perceived by customers as a kind of currency; underperforming loyalty brands, equally, prioritize this purely transactional insight. This effort is a marked improvement.

Loyalty 49
article thumbnail

Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

article thumbnail

Loyalty Marketing For CEOs: Add Enterprise Value To Your Business

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have.

Loyalty 52