Pointillist

JUNE 15, 2018

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. Most ecommerce businesses retain fewer than 20% of their customers. The answer isn’t acquiring two new customers. Data Integration.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

delighted

NOVEMBER 19, 2019

It’s also fair to say that a mix of factors — the rise of ecommerce plus the increased operational costs of leasing land for a traditional brick-and-mortar store — have a lot to do with it. Even with the rise of ecommerce and shuttering of retail incumbents, the in-store experience can still be a gamechanger for your company.

Retail 40

Retail Feedback Survey Ecommerce 40

LiveChat

DECEMBER 6, 2017

how you can improve their online experience. Identify touch points – touchpoints are the places where people engage with your website so you can help them accomplish their goals. It’s important that you understand the current state of your customer when he’s interacting with each touchpoint. is their data accurate.

Customer Journeys 44

Customer Journeys Touchpoint Social Media Infographics 44