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How Black Friday Success Hinges on Memorable Online Experiences

CSM Magazine

Impeccable digital experiences are vital For traditional high street retailers, the digital domain has often been a turbulent sea. The behemoths of e-commerce, with their vast product ranges, aggressive pricing, and rapid delivery promises have, in many cases, outmanoeuvred them. Instead, it’s an invitation for integration.

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How are retailers working to improve customer experience?

Eptica

How can the physical store environment distinguish itself from an online experience? One approach is to take a leaf out of the internet retailers’ book and invest in technology – particularly robotics – that can help make the in-store experience as seamless and straightforward as shopping online.

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