QSR: How Restaurant Brands Can Compete With Third-Party Delivery
Strativity
MAY 25, 2023
Third-party providers comprised a whopping ~52 percent of food and drink app downloads in 2022, signaling a tug-of-war with large, national franchises that is only going to heat up. This puts pressure on restaurants with diluted or outdated value propositions, impersonal customer relationships, and stale rewards programs.
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