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Digital Experience: Meeting Customer Expectations

InMoment XI

For as long as there has been business, there have been customers. And for as long as there have been customers, businesses have had to prioritize creating a positive customer experience. The customer experience—how buyers feel about their collective interactions with a brand—defines and motivates customer action.

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Data: The Most Essential Ingredient for an AI-Driven Experience Strategy

Hero Digital

We’ve become fairly sophisticated with ML-driven programmatic digital ad buying and chatbots now guide customers to their goals from conversations. Bridging hard data with this seemingly nebulous technology in order to improve customer experience (CX) management. The next challenge? Integrate AI and Data for Success.