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Marketing predictions CMOs need to consider in 2018

Alida

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. And although fads come and go—think unicorn hair and frappuccinos—there are some trends that will stick in the coming year and affect how businesses interact with customers. CMOs become customer-obsessed.

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Customer loyalty and brand protection define commerce in 2020

LoyaltyPlus

However, the year so far has placed the world in a position few could have ever predicted – the new normal characterised by social distancing, selective buying with limited choice and decisions almost entirely based on brand recognition and loyalty rewards. These are what will carry a programme and the company through the current ‘storm’.

Loyalty 52
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Customer loyalty and brand protection define commerce in 2020

LoyaltyPlus

However, the year so far has placed the world in a position few could have ever predicted – the new normal characterised by social distancing, selective buying with limited choice and decisions almost entirely based on brand recognition and loyalty rewards. These are what will carry a programme and the company through the current ‘storm’.

Loyalty 52