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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. The incredible degrees of customer engagement that have been achieved, should inspire and guide the efforts of loyalty marketers in the coming year. Hybrid points programs.

Loyalty 52
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Tailoring Your CV: How to Land the Job You Want

CSM Magazine

Customer service is a broad term that covers a large number of tasks. As you tailor your CV to meet the needs of the customer service job you want, you should focus not only on the support skills you have to offer, but how they directly relate to the industry you want to work in.

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Consumer banking: money can’t buy loyalty

Currency Alliance

In retail banking, this manifested in various ways: relatively high interest rates and ‘free’ account services in the UK, or card-linked offers (CLOs) which found a degree of appeal in the US and have been expanding worldwide. Bribing customers is easy and, as with most easy initiatives, not very profitable. CX enhancements at scale.

Banking 40
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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

We believe these trends will occupy most brands’ efforts during 2019. If your objective is to increase customer frequency, these are some suggested tactics. Offer ‘special’ incentives for non-frequent customers. altering customer behaviour to support corporate objectives, without upsetting people.

Loyalty 45