ShepHyken

APRIL 28, 2024

My Comment: I’ve been studying how different brands are creating successful loyalty programs. While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article. My Comment: Let’s move away from loyalty programs but stay with trends.

Loyalty Programs 71

Loyalty Programs Customer Service Self Service e-support 71

ShepHyken

DECEMBER 26, 2022

Some retailers were still struggling to get inventory, others had too much and needed to alter marketing and merchandising plans. Beyond Discounts: The New Rules for Today’s Top Loyalty Programs by Charlie Casey. My Comment: If you think that customer loyalty programs are about discounts and points, think again.

Loyalty Programs 65

Loyalty Programs Customer Service Self Service Retail 65

ShepHyken

JANUARY 21, 2024

My Comment: We open this week’s Top Five roundup with four experts from Gartner who share their thoughts about the top three customer service and support trends for 2024. Shep Hyken is a customer service/CX expert, award-winning keynote speaker, and New York Times bestselling author. Connect with Shep on LinkedIn.

Customer Service 61

Customer Service Self Service Trends Loyalty Programs 61

ShepHyken

DECEMBER 6, 2021

While the article focuses on more of the differences between service and care, the first thing I thought about when I saw the title was a better name to describe the type of service we deliver. 8 Ways to Build an Effective Marketing Campaign on a Tight Budget by Lyle Solomon. (Ad That changed with the pandemic.”

Self Service 68

Self Service Customer Service Chatbots Customer Care 68

ShepHyken

DECEMBER 30, 2019

Harvard Business Review) More and more companies have loyalty programs — and for good reason. A recent industry report showed that loyalty program members not only spend more and remain customers longer but they are also more likely to spread positive word of mouth. Learn from 8 well-known marketing professionals.

Customer Service 111

Customer Service Self Service Social Media Customer Centricity 111

ShepHyken

MARCH 31, 2018

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Plus, self-service is available 24/7.

Social Media 87

Social Media Self Service Customer Service Marketing 87

ShepHyken

OCTOBER 11, 2021

My Comment: This article hits on some of the basics of a great customer experience. And, it’s not about being “over-the-top,” but simply doing what customers expect. The topics covered include quick response times, providing self-service options, different ways customers can communicate with you (phone, email, chat, text, etc.),

Customer Service 73

Customer Service Hospitality Rewards Programs Self Service 73